Clarity. Accountability. Traction. Profitability

Fractional Operating Officer, Business Coach and Profit Acceleration Specialist

Providing frameworks to keep everyone aligned, focused, and accountable.

Jane Doe - Fractional COO professional portrait

TEAM / BIO

Meet Judy

Judy McMurtry, Total Business Turnaround Strategist

As the Founder/CEO of JM Excel Consultant L.L.C. and the creator of the Total Business Turnaround system, a proven four-phase consulting framework that empowers midsize organizations to recover, realign, and grow intentionally, we work at the intersection of three forces that determine whether a business thrives or stalls.

The Total Business Turnaround Framework diagnoses broken systems across operations, finance, sales, leadership, and people, then builds a roadmap to fix them in the right order. Multigenerational Leadership: Today's workforce spans four generations. We partner with organizations to reduce friction and build on the strengths of each generation. Workplace Culture Strategy: Culture is not a perk. It's a performance driver.

We partner with leadership teams to build cultures where accountability, communication, and results are the standard, not the exception. What separates a strategy that looks great on paper from one that moves the needle? Middle leaders. The managers and directors who sit between executive vision and frontline execution are the most underinvested yet most critical layer in most organizations. We develop that layer. We equip organizations with the tools, clarity, and confidence to lead across generations, shape culture, and execute the turnaround plan from the inside out.

The Problem

Even strong leadership teams hit a ceiling.

  • Priorities shift without clear accountability.

  • Everyone is busy - but not always rowing in the same direction.

  • Growth feels unpredictable, and the team feels stretched thin.

  • Meetings lack focus and drag on.

The Solution

We facilitate the proven EOS® framework - designed to help entrepreneurial companies break through barriers and scale with clarity.

  • Clarify Your Vision → Ensure your entire leadership team is 100% on the same page about where the business is going and how to get there.

  • Build Traction → Install the discipline and accountability needed to execute consistently.

  • Strengthen Your Team → Get the right people in the right seats, operating as a healthy, cohesive unit.

How It Works

  • 90-Minute Meeting → Explore how EOS® can transform your leadership team.

  • Off Site Kickoff → Build your foundational tools: accountability chart, scorecard, and rocks.

  • Quarterly Pulsing → Meet every 90 days to reset, refocus, and stay on track.

  • Annual Planning → Step back to align vision, set priorities, and prepare for the next level of growth.

Who It’s For

Mid-market companies that:

  • Generate $5M–$50M in revenue and want to 2-5X

  • Feel stuck at a growth ceiling or lacking alignment.

  • Want a proven framework (EOS®) to drive clarity, accountability, and traction.

If your leadership team is ready to scale with confidence, EOS® is your roadmap and MJR Business Advisors are your facilitator.

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